When Your Strategy Is Failing

dare to change your strategyUnfortunately, sometimes things don’t work the way we want, but when it happens it is better to accept it and change our strategy.

Sit down with your team and redefine your objectives, see what you have been doing, identify the strongest points to reinforce them and avoid repeating the same mistakes.

Having a calendar will help you a lot to organize your posts and realize if it’s the frequency, the diversity of the information or the lack of it what’s keeping you from engaging your audience and not increasing your sales as you are expecting.

Don’t be afraid to change everything and start from zero if it’s necessary, just be clear about what you want to accomplish and keep track of the developing of your strategy, no matter the field you’re working in. Always follow the 3 E’s: Enchant, Engage, Evolve.