Benefits of Google Plus

benefits of google plusAfter all the popularity Facebook has gained during the last years, Google Plus still looks like the ugly friend that just can’t get a date. But it’s not like it is useless, it is only misunderstood.

If you look at the statistics, you’ll find that Google Plus has over 150 million active users, of over 250 million subscribers, and it doesn’t stay like that. This platform has a growth rate of  33% each year. Do you use Gmail? Well, every Gmail user has access to a Google Plus account, and there are over 450 million of Gmail users around the globe.

Google has built an empire around its search engine, and this is great for your business. You can use Maps, Google Plus, Google Analytics and Google My Business to help your company appear all around the web. Upload your updates, pictures, working hours and all the info your customers may find important. It is also the best for your SEO (Search Engine Optimization).

There are other features you can use to help your business.

It is very easy to share your content, either via Google Plus Communities or sending an e-mail to your circles.

To improve your account, remember to add keywords on your “About” page, use Hangouts to keep in direct touch with your audience (you can make groups up to 9 people) or host webinars; and spread your activities with Google Events.

The +1 button allows people to recommend a post or a site, it also allows to comment from outside Google Plus.

The YouTube integration is a great advantage, since it has become the 2nd largest search engine. ¡6 million hours of video are watched monthly!

Still not convinced? Well, let me tell you 18% of organic clicks go to the first result that appears on Google search (go to SEO again) , 10% for the second and 3% for the third. Unfortunately most people won’t pass the first page of the search, so what are you waiting for? Join Google Plus and take advantage of all what surrounds this platform. Make your audience sing your song!